001/100
Soft-crown six-panel with a curved brim and a brass slider. Cut to sit low and break in fast.
41 of 100 remaining
The merch layer for software companies
Start selling merch tomorrow
Drop a PNG below. You will see your storefront before you finish reading this sentence.
Or press Enter to choose a file. Nothing leaves this browser and no account is created.
Placement is fixed and it is the same on every store we run. What you are looking at is a schematic, not a photograph. The stitched version arrives within 24 hours.
Start free
Why this exists
People wear software now.
A vintage Apple tee resells for hundreds. Figma's listing-day jacket resold at $550 on eBay, and the line at their Config store ran two hours. Fans wear the tools they love the way they wear a band tee.
Your users would wear yours. They have nowhere to buy it.
The reason is boring. Good merch means a brand studio, a minimum order and a pallet in someone's garage. So most companies answer a Supreme-level audience with a conference tee nobody keeps.
$2.44
What a creator earns on a $19.99 tee through the on-demand default.
Their numbers, not ours
$19.99 in, $2.44 out. The other $17.55 is the reason your merch feels cheap. Nobody stitches a $2.44 tee well and nobody keeps one.
Four pieces
We would rather do four properly than forty badly.
Every piece runs in a hundred. When they are gone the drop closes and the next one opens with a new number. The count is the real one.
001/100
Heavyweight brushed-back fleece, ribbed cuffs, a set-in collar that keeps its shape through a winter of washes.
18 of 100 remaining
001/100
Mid-weight combed cotton, side-seamed, ribbed neck that stays flat. A low bar that almost nothing clears.
73 of 100 remaining
001/100
Heavy cotton canvas, reinforced handle stitching, a flat base. The conference tote gets thrown out. This one gets used.
Hundred closed
The blanks
Four colourways, free.
These are garment colours, not screen colours. Thread has to hold at least 3:1 against the cloth or the stitching disappears in daylight, so the range is chosen and not guessed.
- Bone#EFE9DD Undyed heavyweight cotton
- Coal#3A3733 Washed charcoal
- Grey Marle#9B9790 Flecked heather yarn
- Black#17161A Deep washed black
The full range beyond these four opens on Plus. Free ships bone, coal, grey marle and black across all four pieces.
The piece
Good enough to wear when nobody is looking at the logo.
That is the whole bar. It sounds low. Almost nothing clears it.
Your mark is stitched, not printed. It gets digitised for thread first, which means someone reads your artwork and decides how a 0.4mm stroke survives a needle. Thin lines get flagged before they get stitched badly, not after.
The blank is chosen on how it wears at month six. A collar that stays flat. A crew that keeps its shape through a winter of washes. A tote with a flat base, because a tote that slumps is a bag you stop carrying.
- Decoration
- Satin-stitch embroidery, digitised per mark
- Placement
- Left chest · front panel · lower third
- Digitising
- One time, $100, per mark
- Run size
- 100 numbered pieces per colourway
- Made
- After the order, never before
- Held by you
- Nothing
For brands
The gear your team actually wants to wear.
Your users already rep your product in their bio. Give them something to rep it in. One store, four pieces, numbered hundreds, live at your own address. Built by us, branded entirely as you.
Onboarding, milestones, and the December problem
People teams buy the same four pieces every quarter and spend three weeks doing it. Keep one store open, add a name and an address when you need to, and the box arrives at the person rather than the office.
You send a PNG. A person builds the store. It is live within 24 hours. There is no setup flow to sit through, because there is no setup flow.
Drop
Ship a collection the week you ship the product
Launch weeks and conferences are the only two days a year your users want to wear you. Send the artwork Monday. The store opens Tuesday.
One hundred numbered pieces per colourway. Orders ship direct to each buyer, so nothing sits in a box behind your booth.
Kit
Day one, on their desk
A hat, a crewneck, a tee and a tote, boxed and addressed to the new hire. You add a name and a shipping address. Nothing else.
Sizes are picked by the hire from their own link. Nobody in People guesses, and nobody stores a box of larges.
Gift
The five-year piece nobody throws out
Anniversaries, closed rounds, shipped launches. A single good piece, numbered, sent to one person on the day it means something rather than in December.
A one-off runs on the same line as a hundred. We keep your artwork and your colourway on file.
Community
Something they can only get from you
Top contributors, beta testers, the people in your Discord at 2am. A hundred pieces, numbered, gone when they are gone. They will post the number.
A private link that opens the store to a list you supply and closes when the hundred is done.
Pricing
Free is a real storefront, not a trial.
You pay when you want the piece in your hands, the full colour range, or speed. Move between tiers whenever you like. Your storefront and your artwork stay where they are.
Free
$0
A live storefront on four pieces, today.
- Dad hat, crewneck, tee and tote
- Bone, coal, grey marle and black
- Hosted storefront on your brand
- Numbered runs of 100 with a live counter
- No stock, no minimum, no setup fee
Nothing to pay, nothing to hold, and it is live tomorrow.
Most stores start here
Plus
$14/mo
Hold the piece before you sell it.
- A free sample on every drop, before it goes live
- The full colour range beyond the core four
- We source the specific blank you ask for
- Drop scheduling and priority mockups
- Everything in Free
You will not put your logo in front of your users on a garment you have never touched.
Studio
$100/mo
Speed, and the pieces outside the four.
- Dispatched in two business days, in hand in five
- Pieces beyond the core four: a jacket, a bag, a one-off
- Order API and webhooks
- Everything in Plus
Two days out the door because your colourway is already at the machine. Sourcing the blank is the slow part, and Studio removes it.
Retail is fixed on the four pieces. Dad hat $49 · Tee $51 · Tote $51 · Crewneck $96. One-time digitising fee $100 per mark.